Job Description
**Conversion Rate Optimization Manager** | Pune | Full-time | INR 11.8-22.9 LPA
**About the role:**
- Position within Digital Marketing, under the Media & Communications vertical
- Level: mid level
- Reports to the functional head for Digital Marketing
**What you'll do:**
- Handle core digital marketing activities on a day-to-day basis
- Use Interviewing Techniques regularly as part of core deliverables
- Work closely with adjacent teams to align priorities
- Track progress against agreed timelines and escalate issues proactively
**What you'll need:**
- Interviewing Techniques
- Deadline Management
- Journalism
- Print Journalism
- Digital Marketing
- Media Relations
- Content Strategy
- Diploma in Journalism
- 4+ years of relevant experience
**Good to know:**
- Priorities can shift mid-week depending on business needs, so adaptability matters as much as technical depth. There is a defined internal mobility path for people who want to specialise deeper or move into people management.
- Disagreement on approach is expected and welcomed, provided it's backed by reasoning rather than preference alone. High performers in this role typically move into a broader ownership scope within 18-24 months.
- The next logical step from this position is a senior or lead-track role within the same function. The environment rewards initiative - people who flag problems early and propose fixes tend to grow faster here.
- Compensation includes standard statutory benefits along with performance-linked variable pay. Expect a mix of scheduled reviews, ad-hoc troubleshooting, and documentation as the workload shifts through the week.
- Internal job postings are open to employees who've completed a minimum tenure in their current role. Cross-functional exposure is built into the role by design, so the person will regularly interact with adjacent teams and leadership.
- Interested candidates should be prepared to walk through relevant past work during the interview process. In addition to fixed pay, the role carries eligibility for annual appraisals and merit-based increments.
- The package is structured with a fixed component, performance bonus, and standard health coverage. Relocation assistance may be extended for candidates moving from a different city, subject to approval.
- Candidates are encouraged to highlight measurable outcomes from previous roles rather than just responsibilities held. No two days look identical - some are heavy on execution, others are spent largely in planning and cross-team discussions.
- Most days include at least one review checkpoint where progress is discussed against the plan for the week. There's usually a block of uninterrupted time set aside for focused work, separate from meetings and coordination calls.
**About the role:**
- Position within Digital Marketing, under the Media & Communications vertical
- Level: mid level
- Reports to the functional head for Digital Marketing
**What you'll do:**
- Handle core digital marketing activities on a day-to-day basis
- Use Interviewing Techniques regularly as part of core deliverables
- Work closely with adjacent teams to align priorities
- Track progress against agreed timelines and escalate issues proactively
**What you'll need:**
- Interviewing Techniques
- Deadline Management
- Journalism
- Print Journalism
- Digital Marketing
- Media Relations
- Content Strategy
- Diploma in Journalism
- 4+ years of relevant experience
**Good to know:**
- Priorities can shift mid-week depending on business needs, so adaptability matters as much as technical depth. There is a defined internal mobility path for people who want to specialise deeper or move into people management.
- Disagreement on approach is expected and welcomed, provided it's backed by reasoning rather than preference alone. High performers in this role typically move into a broader ownership scope within 18-24 months.
- The next logical step from this position is a senior or lead-track role within the same function. The environment rewards initiative - people who flag problems early and propose fixes tend to grow faster here.
- Compensation includes standard statutory benefits along with performance-linked variable pay. Expect a mix of scheduled reviews, ad-hoc troubleshooting, and documentation as the workload shifts through the week.
- Internal job postings are open to employees who've completed a minimum tenure in their current role. Cross-functional exposure is built into the role by design, so the person will regularly interact with adjacent teams and leadership.
- Interested candidates should be prepared to walk through relevant past work during the interview process. In addition to fixed pay, the role carries eligibility for annual appraisals and merit-based increments.
- The package is structured with a fixed component, performance bonus, and standard health coverage. Relocation assistance may be extended for candidates moving from a different city, subject to approval.
- Candidates are encouraged to highlight measurable outcomes from previous roles rather than just responsibilities held. No two days look identical - some are heavy on execution, others are spent largely in planning and cross-team discussions.
- Most days include at least one review checkpoint where progress is discussed against the plan for the week. There's usually a block of uninterrupted time set aside for focused work, separate from meetings and coordination calls.